The average smartphone user spends 3 hours and 10 minutes each day using their device. About 2 hours and 51 minutes of this time is spent on apps (apps account for roughly 90% of smartphone usage). Research shows that there are 80+ apps installed on the average smartphone. But with that said, people aren’t using all of those apps. 175 billion apps are downloaded yearly. The average person uses 9 mobile apps per day and 30 apps per month!

At the end of the fourth quarter of 2023, Android enjoys a massive market share of 70.1%. On the other hand, Apple has occupied the global mobile OS market with a reasonable share of 29.2% at the end of the fourth quarter of 2023. 

Android is famous in India, Brazil, Indonesia, Turkey, and Iran.  However, the mobile operating system is not popular in the US. The iPhone is the preferred choice of 87% of teenagers in the US. They prefer iPhones over Android smartphones due to their attractive screen sizes, resolutions, and other features.  If the average smartphone user has 80 apps on their phone, this means that more than 62% of those apps don’t get used every month.

What does this mean? It’s simple. People are downloading apps and not using them. In fact, 25% of apps are used only once after being downloaded, and then never used again. In a crowded app market, a unique and useful widget can differentiate your app from the competition. Widgets provide a convenient way for users to interact with your app without opening it, potentially increasing engagement and retention.  A well-designed widget can act as a constant reminder of your brand on the user's home screen. Widgets can offer quick access to key features or information, streamlining the user experience. Building and maintaining a widget requires development time and resources, especially if you aim to support various Android versions and devices. The challenges and complexities involved. Not all users utilize widgets, and your target audience may not find them valuable.

To determine if building an Android widget is right for your business, consider the following:

• Target Audience: Are your users likely to benefit from a widget? Would it enhance their experience or provide value?
• App Functionality: Does your app have features or information that are suitable for a widget format?
• Resources: Do you have the development resources and time to invest in building and maintaining a widget?
  

We emphasise the importance of careful planning, understanding the technical challenges, and iterating based on user feedback. If you decide to build a widget contact us.

Are android widgets worth it?

The market's expected to hit $756 billion by 2027. Users engage with 30 apps monthly, checking their favorites 1-10 times daily. So essentially…holding user attention is no easy feat. Widgets put your app front and center. Users can interact with key features without even opening the app.

Android widgets = DAU Booster + Loyalty builder

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